Month: April 2021

What has started as a platform that appealed most to the youth has greatly increased their following to now include marketers and businesses. TikTok has become an ever-increasing trend which is now being targeted for digital marketing.

Ways TikTok is Being Used in Marketing

1. Influencers- brands are using influencers to increase brand awareness and followers

2. Paid Advertising- you can utilise TikTok’s advertisement options to promote your marketing campaign

3. Brand Channels- having your own channel and uploading your own content that is relevant to your brand can be a great way to get your brand seen

4. How-to Videos- you can use TikTok’s video platform to demonstrate how-to videos for your products

5. TikTok Challenge- get creative and make up your own ‘TikTok Challenge’ to get people interacting with your brand

There are quite a few creative ways in which TikTok can be used for marketing and developing greater brand awareness. So do not be afraid to try new things.

One way to be one step ahead, in your particular industry, is by conducting a Competitive Analysis on your closest competitors. The first step is identifying your competitors and try to better understand their strengths and weaknesses. Look at what their customers say they are doing right and what they are doing wrong. You can do this by identifying what Social Media platforms they are on, any current news or reviews and any other online communities they may be associated with.

The next step would be to categorise your competition into those that are Primary Competition, Secondary Competition and Tertiary Competition. Track their basic demographics such as location, product offerings, mission statement, industry category and their marketing strengths and weaknesses. You can also visit their stores or websites to take a look at the experience they provide their customers, to help identify their marketing position. Comparing their product offering and pricing compared to yours is a great way to identify anything you may be lacking.

Finally, you would want to continue tracking these things so as to help predict the next moves of your competitors and try to stay a step ahead of them.