What has started as a platform that appealed most to the youth has greatly increased their following to now include marketers and businesses. TikTok has become an ever-increasing trend which is now being targeted for digital marketing.
Ways TikTok is Being Used in Marketing
1. Influencers- brands are using influencers to increase brand awareness and followers
2. Paid Advertising- you can utilise TikTok’s advertisement options to promote your marketing campaign
3. Brand Channels- having your own channel and uploading your own content that is relevant to your brand can be a great way to get your brand seen
4. How-to Videos- you can use TikTok’s video platform to demonstrate how-to videos for your products
5. TikTok Challenge- get creative and make up your own ‘TikTok Challenge’ to get people interacting with your brand
There are quite a few creative ways in which TikTok can be used for marketing and developing greater brand awareness. So do not be afraid to try new things.